Title: Topps Reclaims UFC Trading Card License in New Deal with Fanatics Collectibles
Subtitle: Topps and Fanatics team up to bring back UFC trading cards
Meta Description: Topps and Fanatics join forces to bring back UFC trading cards, offering fans a new way to engage with the sport and their favorite fighters through collectibles.
Topps, the renowned producer of trading cards, is set to once again take the helm of producing UFC trading cards. In a new multi-year agreement with Fanatics Collectibles, Topps will reclaim the UFC trading card license, marking a significant development for both trading card enthusiasts and mixed martial arts fans.
This exclusive collaboration, expertly negotiated with the help of UFC’s licensing agent IMG, brings Topps back into the fold after a three-year hiatus. The company previously held the UFC trading card license from 2009 to 2020 before Panini America took over briefly.
The announcement of this partnership has generated excitement among fans, as it signals a renewed focus on UFC collectibles. The first product to be released under this new agreement will be the highly anticipated 2024 Topps Chrome UFC, scheduled for release on February 28.
Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, expressed enthusiasm for the reunion, citing the vibrant market for UFC collectibles driven by the sport’s immense popularity and the star power of its athletes. This collaboration aims to offer fans new avenues to engage with the sport and their favorite fighters through the world of trading cards.
Mike Mahan, CEO of Fanatics Collectibles, echoed this excitement, emphasizing the popularity of UFC trading cards among collectors. Fanatics Collectibles, known for their commitment to innovation, plans to utilize their Fanatics Live platform to promote the UFC line. Through athlete interviews and live card breaks featuring fighters, they aim to deepen the connection between fans and the athletes they admire, enhancing the collecting experience.
Fanatics and UFC already have a fruitful partnership in the realm of memorabilia and apparel, with products available at events and through UFC Commerce online. This new collaboration with Topps under the Fanatics umbrella will further enhance the existing relationship, bringing UFC enthusiasts an even wider range of memorabilia and collectibles to celebrate their passion for mixed martial arts.
UFC trading cards have long been sought after by collectors, and the reintegration of Topps into the mix only adds to the excitement. With Fanatics Collectibles’ dedication to capturing the essence of the sport’s emerging stars through their trading cards, fans can look forward to a collection that truly reflects the thrill and intensity of the Octagon.
As the release of the 2024 Topps Chrome UFC approaches, anticipation is mounting among collectors and fans alike. This new era of UFC trading cards promises to offer a fresh and engaging experience, allowing fans to connect with their favorite fighters in a whole new way.
Topps’ reunion with the UFC trading card license, alongside the support of Fanatics Collectibles, is set to revitalize the market for UFC collectibles. With new products on the horizon, the partnership between these industry giants is sure to bring joy and excitement to fans who have eagerly awaited the return of Topps to the world of UFC trading cards.