In a strategic move to maintain its strong connection with fans and collectors, Formula 1 has decided to extend its exclusive trading card and sticker agreement with Topps, a subsidiary of Fanatics. This multi-year deal solidifies Topps’ position as the official trading card licensee for the prestigious international racing series, a role it has held since 2020.
The renewed partnership between Formula 1 and Topps will see the continuation of trading card and sticker collections showcasing drivers from the Formula 1, Formula 2, and Formula 3 series. Additionally, Topps will be actively involved in various 2024 FIA Formula One World Championship Grands Prix events, kicking off with the Austrian Grand Prix. Fans attending these events can anticipate getting their hands on exclusive trading cards, adding excitement to their race-day experience.
Both Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their joy at the renewal of this partnership. They emphasized the role of this collaboration in broadening the audience base and strengthening the bond between fans and their beloved drivers and teams through unique collectibles. This agreement aims to elevate the fan experience by introducing special products and unforgettable programs, although the specific duration of the deal has not been disclosed.
The decision to extend the partnership with Topps demonstrates Formula 1’s commitment to providing fans with innovative ways to engage with the sport beyond the track. The appeal of collecting trading cards featuring favorite drivers and iconic moments adds an extra layer of excitement to the racing experience, making it more immersive and interactive for enthusiasts of all ages. The longstanding relationship between Formula 1 and Topps signifies a shared dedication to connecting with fans on a deeper level and celebrating the thrill of motorsport through the art of collectibles.
As the world of Formula 1 continues to evolve and expand, the renewed partnership with Topps sets the stage for even more exciting collaborations and creative ventures that will captivate fans around the globe. The synergy between Formula 1’s thrilling races and Topps’ innovative approach to trading card design promises to deliver a dynamic and engaging experience for collectors and enthusiasts alike. With this extended partnership, Formula 1 fans can look forward to a treasure trove of exclusive trading cards and stickers that capture the essence of speed, skill, and adrenaline that define the sport.
Overall, the renewal of the exclusive trading card partnership between Formula 1 and Topps signals a continued commitment to enhancing the fan experience and preserving the tradition of collecting memorabilia in the world of motorsport. It solidifies the bond between fans and their favorite sport, creating a bridge between the thrilling action on the track and the excitement of collecting unique and cherished items that celebrate the magic of Formula 1.