In the dynamic world of sports collectibles, a seismic shift is on the horizon as Fanatics, a powerhouse in the industry, is set to take over the trading card and sticker licensing for the revered Premier League come the 2025/26 season. This bold move marks a significant twist in the landscape of sports memorabilia, with Fanatics aiming to elevate the collectibles experience for fans worldwide.
Fanatics’ resurgence in the Premier League scene comes five years after Panini held the licensing rights, with the latter concluding its partnership with the league in May 2025. The acquisition by Fanatics, following its purchase of the iconic Topps brand early in 2022, further solidifies its stature in the domain of sports collectibles. With a robust portfolio that includes partnerships with major leagues like the NBA, NFL, and UEFA Club Competitions, Fanatics is primed to make a splash in the European market through its association with the prestigious Premier League.
The Premier League, a powerhouse in the world of soccer boasting six of the top ten most valuable clubs globally, commands a massive global following. This collaboration with Fanatics is poised to capitalize on the league’s immense popularity, offering fans a fresh and exciting way to engage with their favorite teams and players through collectibles. Will Brass, Chief Commercial Officer of the Premier League, expressed optimism about the partnership, highlighting Fanatics’ reputation for innovation and fan-friendly initiatives in the collectibles space.
David Leiner, President of Trading Cards at Fanatics Collectibles, revealed the company’s strategic ambitions to expand the trading card market in Europe, a region traditionally inclined towards sticker collections. Leiner shed light on the Premier League’s interest in Fanatics’ distinct approach to collectibles, as well as its successful player partnerships, such as those with sports icons like Tom Brady and Ronald Acuna Jr. This indicates Fanatics’ commitment to not just producing collectibles but also fostering a deeper connection between fans and athletes.
Moreover, Fanatics’ presence in the English football sphere extends beyond trading cards, with e-commerce and licensed apparel partnerships with The FA and multiple Premier League clubs. This comprehensive agreement with the Premier League is set to redefine the collectibles landscape, offering fans a more immersive and diverse collecting experience starting from the 2025/26 season. As Fanatics gears up to revolutionize the soccer collectibles market, fans can anticipate an array of innovative and compelling offerings that celebrate the spirit of the beautiful game.
In a strategic move that is sure to resonate with avid collectors and soccer enthusiasts alike, Fanatics’ acquisition of the Premier League card and sticker licensing signals the dawn of a new era in sports collectibles. With its proven track record of delivering top-notch memorabilia experiences across various sports, Fanatics is poised to inject fresh energy and excitement into the world of Premier League collectibles, setting the stage for a thrilling journey ahead. Fans, get ready to elevate your collectibles game with Fanatics at the helm!