Few arenas sparkle quite like the arcane yet alluring world of high-dollar collectibles. This year, the gleam is brighter than ever as Netflix gears up for a third season of its celebrated series “King of Collectibles: The Goldin Touch.” A show that has weaved its way into the hearts and homes of reality TV aficionados and collectibles enthusiasts alike, “King of Collectibles” is poised to once again unfurl the vibrant tapestry of intrigue and value that is the global collectibles market.
A child of the streaming giant’s increasingly eclectic blend of reality offerings, “King of Collectibles” launched itself into the limelight back in 2023, fueling a frenzied interest in items of yore and creating buzzworthy moments that landed it securely in Netflix’s Top 10. Proving it’s not merely a flash in the pan, the show also snagged a Critics Choice Real TV Awards nomination for Best Business Show—no small feat in a genre crowded with contenders vying for viewers’ downtime affection.
While fans eagerly await an official release date for the third season, the anticipation already abounds in fan forums and collecting communities. There’s a unique frisson that accompanies each series renewal, magnified by the charismatic presence of Ken Goldin. The protagonist in this high-stakes pageant of acquisition and appraisal, Goldin himself is more than the titular “King”; he’s the magnet drawing viewers into this world of surreal relics and extravagant auctions.
Ken Goldin recently expressed bubbling enthusiasm over returning to the screen, emphasizing the dynamic shifts electrifying the collecting community. “We are thrilled to be back,” he remarked, touching on how burgeoning interest and diverse new categories have turbocharged the market. “It is an exciting time in the collectibles industry, with new categories emerging, higher stakes and bids, and interest coming from everywhere. We love to share these incredible moments and stories with a wider audience.”
In this new season, the series is not straying from its winning formula. It continues its partnership with Wheelhouse’s Spoke Studios, alongside Peyton Manning’s Omaha Productions, and Connor Schell’s Full Day Productions. eBay, a juggernaut in its own right, joins the show’s production endeavors as Goldin himself was acquired by eBay in 2024, a move that signaled not only a broadened horizon for his business but also an enriched palette of collectible categories—ranging from sports memorabilia to rare movie props.
As if to fortify its standing as an industry cornerstone, Goldin recently reported a staggering $32 million in trading card sales in June alone, contributing to an industry’s month-long haul of $305 million. According to data from Card Ladder, these figures underscore the curiously seductive appeal of collecting, a world wherein lore and lucre intertwine with complex fervor.
Of course, the domain of collectibles isn’t all opulent cigar smoke and Michael Jordan rookie cards. Like any realm of significant financial interest, it harbors its share of contention and rivalry. Recently, Goldin was embroiled in a very public spat with Nick Bell, CEO of Fanatics Live, sparked when Bell attempted to promote his own auction platform in a rather impudent manner on Goldin’s Instagram. The contretemps went viral, adding a delicious layer of behind-the-scenes drama to the already competitive marketplace. This situation does beg the question: Can the rivalries and rival bids ever be too high-stake?
As fans hold their collective breath for more details on the next chapter of “King of Collectibles,” it’s clear the renewed focus on Ken Goldin, his auction house, and the ever-morphing collectibles industry is yet another testament to the resonant allure of such hobbies. The audience, the market, and indeed the stakes have never been higher or more intricate. This coming season promises to explore these facets with a blend of humor, insight, and a heaping helping of rare collectibles—because in Goldin’s world, the past always has a price, and every auction is a saga.